Solutions

Plastic refill and reuse

Refill is a concept with which customers are already familiar. Full please!

The option to refill and reuse a container has dramatic environmental and business benefits by significantly reducing or eliminating plastic production, manufacturing, filling, transportation, and more. The associated savings translate to higher margins and EPS.

Additionally, offering customers choices is a hallmark of the retail experience. Extending choices to include how customers participate in sustainability and ESG initiatives increase the success of those programs.

Education - engaging the masses

What if your customers helped advance your sustainability or ESG goals?

You would have unprecedented scale. The success of your efforts and customer satisfaction and loyalty would also increase.

Retailers, and to some extent manufacturers, have tremendous access to consumers. They already use that access to shape consumer behavior. Companies can use creative approaches, which do not feel like learning, to educate customers about sustainability and ESG actions, decisions, value, and more.

Refill and reuse plastic containers

Start a journey - Step ONE

A solution on which we are collaborating with manufacturers and retailers is focused on liquid laundry care and household cleaners.

Roughly 250,000,000 liquid laundry detergent containers are used every year. Some are recycled and some are trashed. In either case, the environmental impact of producing, transporting, recycling/cleaning, etc. can be reduced by 90% if people could and did reuse containers.

Add in fabric softener, bleach, other household cleaners, and personal care items like shampoo, conditioner, and liquid soap, and the impact of reuse is monumental.

Pruthve enables the power of you to reuse plastic containers.

When you go shopping, take your empty or near empty container to the store.
Insert the container into the refill station; it refills the container in seconds.
Pay only for your refill amount.

A bit more about Pruthve's refill & reuse solution

Please reach us at info@pruthve.com to get answers to your specific question..

How does Pruthve advance carbon, plastic, and other ESG initiatives?

About 40% of laundry care and cleaning product cost comes from the packaging. The major environmental impact also comes from the sourcing and manufacturing of containers, filling and transporting individual containers, the retail footprint of containers, and finally post consumer waste.

By eliminating the container, everybody wins from an environmental and economic standpoint.

What is unique about the Pruthve solution?

What's unique is how Pruthve's solution add value beyond just enabling the reuse of plastic. We enable bulk shipping, concentrates (that do not require consumer's to mix anything), and dispensing multiple versions (e.g., original, fresh scent, crisp linen, etc.) without needing to ship multiple versions.

Pruthve also prioritized safety for retail employees and consumers. We considered optimal lifting heights, safe-flow automatic shut-off, and more.

How does Pruthve make money without charging manufacturers or retailers?

Pruthve’s solution lowers costs across the value chain - manufacturing, logistics, retail, and consumers - while also helping the environment. Pruthve splits the savings between all members of the value chain. Everyone benefits!

Why would consumers use Pruthve's solution?

Lower cost. The reality of driving success in engaging consumers in environmental initiatives is to create a financial incentive. While altruism is a motivator, the addition of financial incentives has proven to be the more effective motivator.

The solution is also convenient in that consumers need not bring an empty container. When someone is headed to their retailer, they can grab their partially full container and refill that - they only pay for what they fill.

How can we work with Pruthve?

The first step in working together is to make sure that the plastic reuse model we've developed helps achieve and aligns with your objectives. We welcome feedback and insights that will enhance its value and increase success for all stakeholders.

Education, engagement, and analytics

Start a movement

Imagine your customers actively advancing your sustainability and ESG initiatives.

Without mass customer adoption of sustainability behaviors and acceptance of new products and approaches, most initiatives will underachieve their potential.

Think about the 5¢ bottle deposit programs. Initially people returned bottles. Over time, more people simply accepted the 5¢ as the cost of the product. While the intent was good, the program did not engage consumers in a broader purpose - something larger than 5¢. The program also did not drive friends to influence behavioral changes in others - the network effect.

Companies have an opportunity to engage their customers in sustainability and ESG initiatives. Educated customers deliver great benefits to companies such as increasing chances of achieving objectives, adding human resources at no cost, and gaining customer loyalty.

Experience from developing programs that have reached 100s of countries with people of different cultures, ages, genders, and more, helps us develop effective programs with a common core and options for local nuance., which helps avoid mistakes.

That experience combined with analytics and feedback enables development of effective customer engagement programs.

Companies that do not engage customers in the right way will substantially lag behind those who do.

Contact us to discuss your objectives to see if or how an education, engagement, and analytics program can accelerate and maximize your results.

pruthve